Tuesday, January 31, 2012

Captain's Quarterly...

Has this turned into a quarterly post? I've got to get here more often!

It's been busy, but I had to tell you about some numbers. They look good on all fronts, but there is one shining star that I want to highlight.

The Daily Boater.

Yes, traffic was up in 2011 over 2010 - I've been writing more, adding more guest bloggers, and getting the word out to more readers. But what really caught my attention is the growth the site has experienced, especially this month.

January 2012 traffic is up on the Daily Boater by 134% over January of 2011, and unique visitors have increased for the same period by a whopping 167%. 

Admittedly, the gross traffic numbers are not huge, but they have been increasing each year since I started the Daily Boater with my first post on the 4th of July, 2006. In fact, 2011 as a whole saw a 119% increase in unique visitors over 2010, and unique visitors increased by 140% for the year. 2010 numbers were higher than 2009, and so on.

Keep in mind that these numbers do not include the thousands of people that read Daily Boater articles in newsletters that come to their email, or on FaceBook, Twitter, Google+ and LinkedIn.  Or the people that read the Daily Boater articles that are syndicated on FirstBoat.com, TakeMeFishing.org or so many other sites that grab our RSS feed and republish with (and sometimes without) our permission.

Bottom line, if you have products or services to promote to the boating community, you need to be advertising on the Daily Boater. Contact me if you want to get involved.

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