Soft Launch, BETA, In-Progress...

My latest nautical site, NortheastBoater.com, is live on the inter-webs. You can google it. You can see the site and click around, subscribe to the news feed, etc. You can get to it by the aforementioned long URL, or the abbreviated NEBoater.com, which has nothing to do with Nebraska and everything to do with getting a shorter domain name.

And, after I heard a friend actually say "N E Boater" out loud a couple of times, I also bought the domain "Any Boater .com", which could make a good name for an entirely different type of website in the future, but for now, just helps people find my new site if I give out the abbreviated version of the name and they get confused.

Northeast Boater was intended to be just like the Daily Boater... sharing news, tips and commentary with boaters, but with a laser-like local focus. However, I have expanded the plans for the site to include online charts of the coastal states, safety resources for each state, and an online events calendar - components that were never needed on Daily Boater because they already existed on FirstBoat.com. So, in essence, NortheastBoater is essentially a 'regional' version of both the Daily Boater and First Boat combined.

NortheastBoater is currently focused on the waters of New England and New York. I had originally planned to also include other states, such as NJ and Penn, but will expand to cover a larger area of the Northeastern United States as resources allow. For now, seven states is proving to be keeping me busy.

So, in summary, NortheastBoater is live, but not nearly complete - there are entire state pages without content yet. After I fill in most of the gaps over the next couple of weeks, look for an announcement that the site is live (you'll see it here, first!)

In the meantime, please 'like' the new site's facebook page and follow it/me on twitter:
http://facebook.com/NEBoater
http://twitter.com/NEBoater

Thanks, and stay tuned!

Tools I Use

Some of this web stuff gets confusing sometimes. When people ask me what tools I use to do one thing or another with my websites or social media, I am always happy to help. But on the tools that I "set and forget", I am often living proof of why that phrase exists.

This post is about those tools so that the next time someone asks, I can refer to or share this link...

For this and many of my other blogs, I usually use Blogger, which is free and is owned by Google. In fact, many of the tools I use to run my business are both free and owned by Google.  These include my ad-serving software, analytics tools, email and calendar. While I am comfortable and happy with Blogger, I am also testing out WordPress for a new site that is launching soon, and so far it is great... WP is also free, but not currently owned by Google.

For some of the trickier stuff that I sometimes forget about (when they are working smoothly)...

When I write a blog post on the Daily Boater, it instantly shows up (title, link and summary) on the Daily Boater Facebook page. This happens thanks to a free app called  networkedblogs. (You can get it by viewing one of these posts on Facebook and clicking on the networkedblogs link below the post: http://www.facebook.com/DailyBoater/posts/308912592489987).

The 2nd thing that happens automatically.  That same blog post I mentioned above is also sent to Daily Boater Twitter followers as soon as I post it on my blog. I don't have to log into Twitter as frequently as I used to. This is thanks to TwitterFeed.com. Free. Non-Google. I haven't looked into it, but this tool could probably replace what I use networkedblogs for, as it looks like it allows me to post to both Twitter and Facebook. I only use it for twitter. On the other hand, Facebook pages have a setting that now makes this service obsolete (on my FirstBoat Facebook page, every post I write directly on Facebook from that page gets automatically tweeted  from @FirstBoat / to do this, go to your Facebook business page, edit your page, and click on resources.)

This one is big...
The 3rd automatic thing that happens when I write a blog post on the Daily Boater is it gets sent out via RSS. When initially setting this up, I found RSS, which I believe stands for Real Simple Syndication, not so simple. However, with yet another free tool from Google called Feedburner, my blog posts on Daily Boater are automatically syndicated. This allows the blog post to:

1. show up on the home page of FirstBoat.com
2. Get delivered to my RSS subscribers' emails
3. Show up in peoples RSS readers or iGoogle or myYahoo home pages if they "subscribe" to my feed.
4. a bunch of other stuff that I can't think of right now. Which brings me back to my original point in this blog post. I have relied on a lot of great automation tools as I ramp up this growing network of web properties, and when they work well, you don't have to even remember what they all are!

Okay, now it's back to work using these and other tools... contact me if you have any questions implementing these things or about other solutions I use to run my business.

FirstBoat Adds Boating News Show

FOR IMMEDIATE RELEASE

Weekly fast-action boating news report to air on FirstBoat.com.

Newington, CT – June 2, 2011 – The premier boating information site for new and experienced boaters, FirstBoat.com, today announced that it will make “World on Water” available to its visitors. “World on Water” is a weekly news program produced by Boats on TV covering international sailing and powerboat races and events in a fast-paced and visually stimulating format.

This is FirstBoat’s first venture into video programming in its ten-plus years of providing helpful information to boaters that has included articles on buying a boat, getting insurance, boat loans and the basics of boat names. FirstBoat founder Andrew Canepari stated, “World on Water complements First Boat perfectly, providing an engaging show that continues to expand our breadth of content beyond the basics of boating”.

Jeremy Baulf, the managing director of Boats on TV's "World on Water", added, “We are excited to partner with a quality site like FirstBoat to give our TV shows significant exposure to boaters in North America.”

A new episode of World on Water is available for viewing each Friday at: http://www.FirstBoat.com/TV

About FirstBoat.com
FirstBoat.com is the flagship site of Nautical Sites Media, which publishes a network of websites that provide information and resources to recreational boaters. To learn more about FirstBoat and other properties in the Nautical Sites network, visit www.NauticalSites.com.

About Boats on TV
Boats on TV, the Web's best Boating TV Channel, is the home of everything to do with water-related activity. It covers all aspects of sailing, racing, cruising, the Volvo Round World Race, TP 52’s, Farr 40’s, 18 Footer Racing, iShares Cup, World Match Racing Tour, Ice Sailing, UK, USA, Australia , Power-boating, Racing and Instruction, P1 Powerboats, Honda Formula 4-Stroke Racing and more. See all this plus historical and special interest videos at www.boatson.tv.

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Media Contact: Andrew Canepari, (860) 249-1166, andrew@firstboat.com

Thirty Days Later

Seems like an eternity to go without a blog post.  We've gone longer, but a lot has happened over the past month.

A custom shirt from BoatNameGear

First, we've been flat out busy with our two online stores. Taken as a whole, it's the busiest time of year for the two sites. Custom Boat Names is active as people are ordering new boat names for the back of their boat to kick off the season. And Boat Name Gear is hopping for Father's Day... our personalized gear makes great gifts!

We've also done a boat show recently, again exhibiting as Boat Name Gear; this time, it was in Mystic, Connecticut, at a new show called SailQuest Mystic.  The weather was rough, and the crowds were small, but this new event has potential if the organizers keep at it - and the timing (spring, right before Father's Day) and location (on the water at historic Mystic Seaport) are perfect for our business, so I hope it continues. While the sun was out, and without many attendees, I was able to snap a few pictures of both the newer boats on display for the boat show as well as the historic boats that are part of the Seaport. Thanks again to the folks at WindCheck Magazine for their effort with the show.

The weather was beautiful on the 1st day of the show...

On other fronts, we are:

 - putting out a press release (in just a few minutes) announcing a partnership that allows us to put some intense video of sailing news on FirstBoat.

 - sponsoring a huge contest with the NMMA to promote their new Welcome to the Water campaign (Look for details any day now on the NMMA's Discover Boating facebook page). BoatNameGear is the sponsor, and is in good company with the likes of Sperry and Bass Pro Shops.

 - getting close to finally launching a new boating site or two, and continuing to expand our existing sites.

 - seeing a lot of activity on advertising, and we've even closed a few deals, so be sure to visit our sponsors anywhere you see a new banner or text link. Contact me (via email or the contact link to the right) if you want to get in on the action, and by that I mean buy some advertising!

 - now under contract to exhibit (in our BoatNameGear booth) at the Newport (RI) Boat Show in September, 2011.

I'm sure there's more, but gotta get back to the press release I promised you.

Tight lines,

Andrew

Thanks for the Mentions

Last week, we announced the most popular boat names of the year via a press release from FirstBoat, and we were pleased to see the top ten list get so much press from other publications around the web.  Here are a few of the first that we'd like to thank:

Messing About in Boats

Boater Life Online

Boating Industry Magazine

Boat Safe

North American Sailor

RIBCRAFT USA

If you're planning mentioning FirstBoat or the top ten boat names in an upcoming article, or if you did and I missed it, please email me.

It also did not go unnoticed that several of our FaceBook and Twitter friends shared our list. There were too many to mention all of them, but here are a few folks you should follow if you tweet:

@‎marineproducts

@Perri_Marine 

@Take_Me_Fishing

@LouMintzer

@caughtinthewild

Top Notch Marine and RV

Our Most Popular Boat Names of 2011

(The following press release went out this morning. It was a lot of fun to sift through the thousands and thousands of boat names in coming up with this list. Hope you have as much fun reading it as we did writing it... Enjoy!)

Most Popular Boat Names of 2011
The top ten most popular boat names of 2011 confirm that boaters are seeking serenity

Newington, CT - April 19, 2011 – FirstBoat.com, the premier boating information site for new and experienced boaters, today announced the most popular boat names of 2011. A trend seems to have emerged from this year’s list that demonstrates how boaters enjoy their time on the water. “Boat names like Serenity, Happy Ours, Family Time and Just Chillin dominated this year’s top ten,” stated FirstBoat publisher Andrew Canepari. “It is clear from these names, perhaps now more than ever, that boating really provides people with a way to relax and make the most of their time with family and friends,” Canepari added.

The list is compiled annually by FirstBoat in collaboration with www.CustomBoatNames.com - where boaters design their own boat name lettering online, and www.BoatNameGear.com - the leading retailer of personalized gear and gifts for boaters. FirstBoat is also the home of the original Boat Name Machine, featuring over 100,000 randomly generated boat names. The Boat Name Machine and other boat naming resources are available online at www.FirstBoat.com.

Following are the top ten most popular boat names for 2011:

1. Serenity (In addition to “Serenity” we saw variations such as “Serenity Now!” of Seinfeld fame, as well as clever misspellings including “Sea-Renity”)
2. Happy Ours (Time was a common theme in boat names this year. Variations on this boat name included “Happy Hours” and “Happy Hour”)
3. Feelin' Nauti (This one surprised us when it rose to the top five, as there are so many other popular boat names that include “Nauti” in the name)
4. Family Time (Another variation of the Time theme that we saw again and again. There were many other boat names that referenced Time that came close to the top ten.)
5. Liberty (Always a favorite, we also saw variations such as Miss Liberty, Lady Liberty, and Liberty Belle)
6. Black Pearl (Every boater feels like a pirate sometimes. Just plain “Pearl” was popular as well, but it didn’t crack our top ten)
7. Andiamo (Let’s Go! A quick internet search will show you that this is not only a popular name for boats, but also for Italian restaurants in America)
8. Knot On Call (Several boat names used the word “Knot” cleverly, but only this one made the top ten)
9. High Maintenance (Yes, this describes most boats very accurately)
10. Just Chillin (Looks like relaxing is on the mind of even the younger generation of boaters)

About FirstBoat.com
FirstBoat.com is the flagship site of Nautical Sites Media, which publishes a network of websites that provide information and resources to recreational boaters. To learn more about FirstBoat and other properties in the Nautical Sites network, visit www.NauticalSites.com or call 800-306-8708.

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Media Contact: Andrew Canepari, (860) 249-1166, andrew@firstboat.com

Press Release: Holiday Gift Guide for Boaters

FOR IMMEDIATE RELEASE

The Daily Boater Releases its First Holiday Shopping Guide for Boaters

Unique nautical gift ideas specially selected for boating and fishing enthusiasts

Newington, CT - November 24, 2010 - In an effort to facilitate holiday shopping for people who have boaters and anglers on their list, the Daily Boater today announced their first annual Holiday Gift Guide for Boating Enthusiasts. The editors of the Daily Boater handpicked items that will be sure to please anybody with a passion for the boating lifestyle. The guide includes unique nautical drinkware, fishing trips, life-saving boating gadgets, products personalized with a boat name or a nautical chart, and more.

The products and services selected to participate in the guide were chosen from small businesses across the United States, including Autotether, BoatNameGear.com, Caron’s Beach House, SeaSquared Charters, MaraMAPS and MegaYacht News. Andrew Canepari, publisher of the Daily Boater, stated, “If you have someone on your shopping list who enjoys boating, this guide will certainly make your life a lot easier. We chose products we like from small businesses that we trust to provide excellent service, especially during the busy holiday season.”

Many of the featured products include personalization and should be purchased early to accommodate production and shipping time for the holidays. Shoppers should check with each individual store for their delivery policies. The Daily Boater Holiday Gift Guide is available online at:

http://www.firstboat.com/gift-guide

or

http://www.dailyboater.com/2010/11/gifts-for-boaters-our-holiday-gift.html

The Daily Boater, the official blog and newsletter of FirstBoat.com, delivers boating news and information daily. The publication’s goal is to help people have fun and boat safely. The site’s community of boaters interacts under the well-known FirstBoat brand on LinkedIn, FaceBook and Twitter, and directly on www.FirstBoat.com and www.DailyBoater.com as well as through several syndicated publications.

Contact

Andrew Canepari, Nautical Sites Media

andrew@nauticalsites.com

Direct: (860) 249-1166

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Haute Yachts

Very flattered, honored and excited that when Haute Living - a leading network of luxury lifestyle publications - wanted to do a story about boat names, they turned to me.

Thank you to Diane Byrne for thinking of me and mentioning a few of our Nautical Sites in this article: Haute Yachts: Patriotic Boat Names

Stay tuned for more news soon, hopefully.